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ADA and the Web For Retailers: Understanding the Requirements and Managing Risk

2:00 pm - 3:00 pm EDT, October 15, 2015   |   Organized by: SSB BART Group (SSB)

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SSB Bart Group
October 2015
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Event Website

Date/Time: Thursday, October 15 from 2:00-3:00pm ET

Location: Webinar

Description: Most retailers understand that physical spaces need to conform to specific design requirements for accessibility under the ADA, but in recent years the scope of this law is being interpreted more broadly to include web sites and mobile apps. An increasing number of retailers, both online and brick and mortar, are facing lawsuits relating to the accessibility of their digital properties. This webinar will cover:

  • Current ADA requirements for retailers

  • Expected changes and projected timeline for implementation

  • Recent lawsuits and settlements

  • Costs of retrofitting vs. building in accessibility from the start and phasing in with website and mobile app updates

  • A recommended 3-phase approach to mitigating legal risk, enhancing your users’ experience, and monitoring ongoing compliance

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Bill Curtis-Davidson

As SSB BART Group’s Senior Director of Program & Policy Services, Bill brings over 20 years of experience working in strategic user experience (UX) design and digital accessibility consulting. Bill joined SSB after working for 15 years with IBM as a UX and Digital Accessibility Consultant, Business Development Executive and Executive Architect. Prior to that, he worked as a Digital Accessibility Researcher and adjunct faculty at Georgia Tech. Bill has helped dozens of companies plan, implement and manage their digital accessibility operations. He has been involved in advising numerous government advisory committees, standards development organizations, and industry associations.

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