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Expanding Your Market: Accessibility Benefits Older Adult Customers

Older adults may have patronized a business for years or they may be brand new customers. If the establishment does nothing to accommodate the physical and cognitive changes they are experiencing, they may not be back. It makes good business sense to comply with the ADA and welcome the expanding market of older adults and people with disabilities.

Illustration of a man using a walker exiting a store and an employee sweeping the access aisle

For more information about the ADA and business, visit the Department of Justice ADA Business Connection at www.ada.gov. Or, call the toll-free ADA Information Line:

800-514-0301 (voice) or 800-514-0383 (TTY)

 Expanding Your Market: Accessibility Benefits Older Adult Customers (PDF version)

March 2006

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