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Social Security Administration Guide: Alternate Text for Images

Color meaning embedded in alt-text

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Information conveyed through color must also be conveyed textually. The information conveyed in text may be placed in the alt-text, but it should not be the only place that the text is shown. The information should be clearly visible at all times for all users of the interface. Using alt-text attributes to “pop up” information normally conveyed in color is inappropriate, because people who have color vision problems are not required to have their interface set to show alt-text on mouse-over.

Interface controls using the alt-text to convey meaning.  A dog treat ordering system with green, blue and red status indicators.  On mouse over the the [sic] status is given in alt-text.

It’s hiding status information in the alt-text.

In this better version, the interface indicators have color and an a [sic] symbol to indicate status.  On mouse over the the [sic] status and the association of the control are both given in the alt-text.

The alt-text is redundant to the visual indicators of color and symbols.

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Here it is okay to be redundant—the information needed by people who are color blind is also needed by people using screen readers.

 

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