United States of America v. Quiktrip Corporation - Consent Decree

EXHIBIT H POLICY OF NONDISCRIMINATION ON THE BASIS OF DISABILITY IN EFFECTIVE WEBSITE COMMUNICATIONS

General Policy. QuikTrip will ensure that persons with disabilities have an equal opportunity to benefit from the goods, services, privileges, advantages, and accommodations offered by QuikTrip through the use of its website. QuikTrip is committed to ensuring effective communication with the public, including persons with disabilities.

Website Accessibility. QuikTrip provides online content in the following manner to ensure it is accessible to people with disabilities on the quiktrip.com domain and any other websites under its control and to which it posts content for the public:

1. For every image posted, including photographs, charts, color-coded information, or other graphics, QuikTrip will add a text equivalent to the image that can be read by screen readers. This includes images posted by QuikTrip on other websites to which the QuikTrip domain links. The text equivalent will allow persons with disabilities, such as individuals who are blind, have low vision, or have a disability that affects their ability to read a computer display, and that use screen readers to understand the basic content of the image or graphical element.

2. All documents will be provided in a text-based format to be compatible with assistive technology used by individuals with disabilities. Documents posted in image-based formats are often not accessible to people who use screen readers or people with low vision who use text enlargement programs or different color and font settings.

3. QuikTrip's website allows web browsers and assistive technologies to manipulate colors and font settings. This allows for text enlargement and color variations in the browser of a user with low vision, or for those accessing the page on a large display.

4. For any videos or other multimedia, QuikTrip will incorporate features to make them accessible. This includes the provision of audio descriptions of images (including changes in setting, gestures, and other details) to make videos accessible to people who are blind or have low vision. This also includes the provision of text captions synchronized with the video images to make videos and audio tracks accessible to people who are deaf or hard of hearing. This further includes videos or other multimedia posted by or under the control of QuikTrip on other websites, including those to which the quiktrip.com domain or any of its subsidiary pages links.

5. Where appropriate, QuikTrip will also include the following other considerations in developing webpages:

            a. The inclusion of a "skip navigation" link at the top of webpages that allows people who use screen readers to ignore navigation links and skip directly to webpage content;

            b. Minimizing the use of blinking, flashing, or other distracting features;

            c. If included, allowing moving, blinking, or auto-updating objects of pages to be paused or stopped;

            d. Online forms will include descriptive tags that provide persons with disabilities the information they need to complete and submit the forms;

            e. If sounds automatically play, visual notification and transcripts will also be provided;

            f. For pages that are auto-refreshing or that require a timed-response, providing a second, static copy of the page;

            g. Titles, context, and other heading structures will be provided to help users navigate complex pages or elements (such as webpages that use frames).

Website Accessibility Assessment and Action Plan. QuikTrip analyzes its website content semiannually to ensure its accessibility. In addition to the considerations identified above, QuikTrip analyzes its website and content according to existing guidelines for accessible website design. QuikTrip provides training to in-house staff and contractors responsible for webpage and content development on website accessibility. QuikTrip also periodically enlists disability groups to test its pages for ease of use and incorporates that feedback into its Website Accessibility Action Plan. QuikTrip also solicits input from visitors on how accessibility can be improved.