Hospitality for All
The ADA defines an individual with a disability as a person who has a physical or mental impairment that substantially limits one or more major life activities, a person who has a history or record of such an impairment, or a person who is perceived by others as having such an impairment.
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People with disabilities, including veterans, comprise a large population in the United States.
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According to the United States Census Bureau, 1 in 5 (56.7 million) people have a disability.
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with a combined income of more than $220 billion.
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Millions of people with disabilities regularly travel, shop, and eat out with family and friends. Inclusion for family and friends increases spending power exponentially.
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According to a 2005 study by the Open Doors Organization, more than 21 million adults with disabilities traveled at least once in the preceding two years. More than 50% of adults with disabilities stayed in hotels while traveling within this two-year period.
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However, 60% of guests with disabilities had problems at the hotels where they stayed due to:
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Physical barriers
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Communication barriers
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Customer service issues
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A recent Harris Poll, in conjunction with the Open Doors Organization and the Travel Industry Association of America, suggested that travelers would double their travel spending if minor compliance efforts were guaranteed.
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Aging increases the incidences of disability, therefore, the disability population continues to grow.
Removing barriers and integrating accessibility at your hotel helps you:
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Reach new target markets.
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Improve the customer experience, helping to increase loyalty to your hotel.
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Enhance your public image as strong, responsible corporation.
Everyone deserves fair access/accommodations to goods and services. Inclusivity increases your marketability and a proactive approach will create satisfied, loyal and repeat customers.
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