Proceedings of: Workshop on Improving Building Design for Persons with Low Vision

Wayfinding

And again, I agree that we do use light to direct people. It’s a fabulous way to direct people. You can have a little meeting area, a little cafe across from the university campus, and because there’s windows in the front, if anybody walks by and looks in, and if the people are all sitting there, you think it’s full, so you don’t go in. But you can use light to make them all go to the back, and then it’s more empty in the front, and then they keep getting people in.

Behavior Modification

I mean, there’s tons of ways. We use lighting to tell you how to behave. We use lighting to tell you the sheets in the store are really expensive. We use lighting to tell you this is a discount store; things are probably going to be cheap. It’s not that we use less expensive lighting or lighting, but we use really good color [rendition].

But we know, for example, if an elevator door opens and this area is lit much better than that, 90-some percent of the people will go there. So we use light to tell you how to behave, to direct you, tell you where to go, to make you follow a path we want you to follow.